LinkedIn Profile Character Limits

LinkedIn Profile Optimization

Your LinkedIn profile comes with limitations. One of those limitations is the character count per field or profile box. The character count is made of the number of characters/letters per word as well as empty spaces used between words and paragraphs.

It is quite handy to know if there are character limits for certain fields so that you can plan appropriately when writing the content of your LinkedIn profile. I did a comparison of a few lists that were privately published over the last few years and compiled the data into a comprehensive list. The following are the character limits by field or box in LinkedIn:

  • First Name: 20
  • Last Name: 40
  • Professional Headline: 120
  • Summary: 2,000
  • Recommendation: 3,000
  • LinkedIn Publisher Post Headline: 100
  • LinkedIn Publisher Post Body: 40,000
  • Website Anchor Text: 30
  • Website URL: 256
  • Vanity URL: 29 following ‘www.linkedin.com/in/’
  • Position Title: 100
  • Position Description: 200 minimum and 1000 maximum
  • Interests: 1,000
  • Additional Info / Advice for Contacting: 2,000
  • Phone number: 25
  • IM (Instant messaging): 25
  • Address: 1000
  • Skills: 80 characters per skill.
  • Company Name: 100
  • Company Page Description: 200 minimum and  1500 maximum
  • Company Page Specialties: 256
  • Company Update: 600 (250 if including a link)
  • Showcase Page Name: 100
  • Showcase Page Description: 75 minimum and  200 maximum
  • LinkedIn Status Update: 600
  • LinkedIn Message (InMail): 2,000
  • Group Discussion Title: 200
  • Group Discussion Body: 2,000
  • Group Discussion Comments: 1,000
  • Profile ‘Publication’ Title: 255
  • Profile ‘Publication’ Description: 2000

 

I usually pre-write all of my content for my LinkedIn profile in either Microsoft Word or Microsoft Outlook (2016). Both offer a review option that allows you to see the character and word count for a document. See screenshot below as an example of how it looks in Microsoft Outlook.